Timeless content versus News content

News content is useless after a week, timeless content is the way to go !

Content of a blog or any website can be broadly classified into two types

1. News content
2. Timeless content

What is news content

News content outlines current events and their implications.  For example, if you were to write about the recent DOS attack on WordPress.Com blogs, who did it, what was the reaction of people at WordPress.Com, this type of content would be classified as news because it’s time dependent.
Picking a topic for this kind of content is pretty straight forward, browse through news sites, latest trends on social media and you should have your topic. But the disadvantage with this type of content is you get traffic only till the topic is hot, may be a week or at max a month and after that traffic to such posts dies out completely.  Unless you are maintaining a news blog, you should concentrate on creating timeless content with occasional news articles.

What is timeless content?

Timeless content is answer to a question, solution to a problem. For example, if you write about how to develop a WordPress theme, how to convert your web cam into a surveillance camera,  or how to open blocked sites at work / school / college, these types of articles are classified as timeless content because they are answers to questions that are time independent.
Finding a topic for timeless content can be little hard, and someone might have already written it, you should write something that’s not already available, even if its available, you should present it in a different perspective. If you have timeless content on your blog, your traffic/blog wont die even you take a break and don’t write for few days.

News content vs. Timeless Content

The main difference between news content and timeless content is traffic distribution.  If you write news related blog posts, you will see huge spikes in traffic when the article is released, and then you will see a steep decline in traffic a few days or so after the release.  After a week or so, the traffic for that particular blog post will approach zero.  Timeless content, on the other hand, usually experiences a small amount of traffic when it’s first released, but steadily grows with time.  Since this type of content is useful for years to come, people will naturally find and link to your articles, resulting in steady growth.

Which type of content is best?

Definitely, timeless content is better than news content, but you shouldn’t ignore news content. News content is helpful for boost in traffic when you need it. In general, blogs that publish timeless content do well in the long run, timeless content gets linked more than news content ( unless you are the one first publishing the news ).