Bloggers blog for a variety of reasons, whether it is personal blogging or doing it professionally to make money. Whatever your reason, if you plan to start a new blog, chances are that you are overwhelmed by the choice and variety in front of you regarding what your new blog should be about. Here, I will talk about what the most important considerations are when you try to blog professionally, i.e. if you wish to monetize your blog at some point of time.
Tip-1: Write what you Like
Isn’t it obvious? You blog about what you like, right? You would be surprised by how many people don’t follow this simple piece of advice. The main reason is that they look for the very short term. Someone gets wind of “highest paying Adsense keywords” and wants to blog about them, while another hears that the niche XYZ has a lot of potential for making money and wants to blog in this niche irrespective of his knowledge or interest.So what’s wrong with this? It is unsustainable. You will have the motivation to blog for a couple of weeks, but then you lose the enthusiasm. Plus, if you are truly interested in what you blog about, it certainly shows in your posts. Think about this: if you were to make $0 for the next year and had to blog regularly all through this period, would you be willing to do it?
Tip-2: Write What you Know
This is especially true for all wannabe tech and internet marketing bloggers. Even though you like these niches, breaking into them isn’t too easy. There are a gazillion blogs and sites that do this. You need to provide a unique flavor to your blog through which your readers can benefit. If you just give out the same oft-repeated messages without bringing anything new to the table, your chances of success are slim to nil.There are many niches where you need a detailed knowledge of the topic you are writing about and it helps to know your niche in addition to being interested in it. If you know a topic inside out, it is a good starting point. If you blog without authority, you are unlikely to get very far. If you are writing about making money online, you better have your own story to share. If you are writing about grooming dogs, you better be a dog breeder or own a dog. People always look for authority and authenticity and if you cannot provide them, it is hard to succeed.
Tip-3: It is all About the Potential
Problogging is a lot to do with the potential that a niche has. Of course, a niche with a lot of potential probably has a ton of very well established blogs in it already, but it is still good to understand the potential of a niche or topic that you want to write about.When you are looking at potential, you need to look at the following areas:
- The potential for future growth.
- The potential to be a market leader (competition)
- The potential to earn money